Madi Cox

Bridging Music, Technology, and Strategy for the Future of SoundCloud.

Innovative product strategist with a passion for empowering artists and redefining the music landscape.

Why Music Drives Me

With a lifelong dedication to music and a robust background in product strategy, I am excited to apply for the Senior Product Manager - Creator position at SoundCloud. Having earned my Bachelor’s in opera performance and songwriting, I later found my voice in punk rock music, playing in bands, and eventually launching an electronic solo project. Along the way, I became fascinated by how technology could empower artists, which led me to pivot from performing to building tools that amplify creative voices.

From getting my Master’s in Contemporary Performance, Production, and Music Technology, to directing She Knows Tech (2021-2022), to teaching music production with We Make Noise, a non profit that aims to advance global gender equality, I’ve dedicated myself to bridging gaps in the industry and fostering inclusivity. Now, on Meta’s Creative Audio team, I work at the intersection of music and technology, creating systems that connect artists and audiences. Platforms like SoundCloud embody this mission, and I’m passionate about continuing to innovate and elevate artists globally. For me, music isn’t just work; it’s a lifelong mission to innovate, connect, and elevate every creator’s voice.

Experience at a glance

Meta

Music Product & Operations - Creative Audio

  • Defined scalable workflows for music distribution and catalog curation, ensuring seamless integration and partner satisfaction.

  • Developed strategic roadmaps for music ingestion and metadata accuracy, optimizing accessibility for global creators.

  • Collaborated with cross-functional teams to support product launches and elevate the artist experience.

Hoefler&Co.

Product Owner

  • Led product strategy for website redesigns, driving a 25% increase in user engagement.

  • Partnered with engineering teams to execute agile roadmaps and deliver high-quality releases.

  • Designed marketing campaigns that boosted platform visibility and user retention.

CBE Music

Catalogue Coordinator

  • Optimized music catalogs for enhanced discoverability, aligning selections with client needs to secure placements.

  • Defined workflows for new music ingestion, improving efficiency and consistency in catalog management.

My Vision for SoundCloud’s Creator Team

SoundCloud’s mission to empower artists aligns perfectly with my passion for creating innovative tools that amplify voices and connect communities. My vision for the Creator Team focuses on enhancing artist success and audience engagement through three key areas:

  • Enhancing Distribution: Implement predictive analytics within SoundCloud's upload product area to empower artists in optimizing release strategies, thereby increasing their reach and engagement

  • Fan Interaction: Develop tools that deepen artist-fan relationships, such as gamified engagement features or direct messaging options for superfans, creating new pathways for connection and loyalty.

  • Data-Driven Insights: Leverage SoundCloud’s vast data to provide artists with actionable insights on fan-powered royalties, audience demographics, and promotion effectiveness, enabling informed decision-making and career growth.

By aligning these innovations with SoundCloud’s artist-first ethos, I aim to contribute to building a platform where creators thrive and fans discover meaningful connections.

Let’s Shape the Future of Music Together

I am eager to bring my expertise in product strategy, agile methodologies, and music technology to SoundCloud, driving innovations that empower artists and enhance the creator experience. Thank you for considering my application. Let’s connect to discuss how my skills and vision align with SoundCloud’s future.